5 Best Ways to Increase Traffic to your Old Posts

There are times when you can't come up with an idea for you new blog post, its okay, it happens with almost all bloggers.

There are times when you can't come up with an idea for you new blog post, its okay, it happens with almost all bloggers. You can use this time to improve your blog by recycling your old posts. I call it RRR strategy that is Revive, Rejuvenate and Refresh.

Best Ways to Increase Traffic to your Old Posts
5 Best Ways to Increase Traffic to your Old Posts

Here I will explain you 5 Best Ways to Increase Traffic to You Old Posts.

1. Update Old Posts

Its a fast changing world, things change every day. Update your old posts with current information, statistic, trend, etc. For example, you have a fashion blog and you written a great post about ” Top 10 Summer dress”. I would suggest you update this post every year because fashion trends change almost every year. Updating a old post has many benefits. Firstly search engines will crawl your old posts again and search engine likes updated content. Secondly your readers will like to read fresh and updated content.

Frequency of updating old blog post depends upon the information, statistic and trend. For example, Fashion changes every year and your readers would like to read about the latest trends. So you need to update your old posts according to change in trend.

Update your old posts only if requires. Some blogs don’t need to update there old posts. For example, you have a recipe blog and you have old blog post about Mushroom Soup recipe. I wont suggest you to update this blog post until and unless you think there is a mistake. If you have another variant of Mushroom Soup recipe you can create a new blog posts for it.

Once you have updated your old posts, promote them through social media. You can also add a Recently Updated Post widget in the sidebar.

2. Social Media Sharing

Share you blog post on various social media sharing website like Facebook, Google Plus, Twitter, etc. May be some of your blog readers have missed your old posts and by sharing you can inform them about it. This way you can inform new readers and new follower on social media about your old blog posts. You can also use plugins like Revive old post, this plugin will basically automatically tweet your old post on your twitter profile. Social media sharing of old posts also helps in keeping your old blog posts active in the eyes of search engines.

3. Link To Old Post

When you are writing a new post try to link to relevant old posts. For example, you have a old blog post “Benefits of Increasing Blog Loading Speed” and now you are writing a new blog post ” Best WordPress Plugins to Increase Loading Speed”. You can easily link the old posts in the new blog post. You can start your new blog post like “In the past I have informed you about Benefits of Increasing blog Loading Speed”. The second way of linking your old blog posts is by adding “Also Read: Benefits of Increasing blog Loading Speed” between the first and second paragraph of your new blog posts or you can add it in the end of your new blog post.

4. Use Newsletter

I hope you are using Newsletter for your blog, if you not using newsletter start using it now. Newsletter is very useful for increasing traffic to your old posts. You can inform your new members about a old blog posts with newsletter. For example, send information and links of post older than 6 months to members that have joined your newsletter in the last 6 months.

5. Related Post

If have visited other you must have seen a Related Post Section. You should create a related post section for your blog also. This way you can promote your related old blog posts. There are many ways to create a related post section. Some WordPress themes come with a related post option. To check if your plugin comes with a related post option, go to Dashboard>>Appearence >> Widget. If your WordPress theme does not have related post widget then you can install YARPP Plugin or WordPress Related Post Plugin.

If you have any other ways to revive old post, please feel free to share with us by commenting.